Wonderbly sells its books direct-to-consumer in over 150 countries, with international sales accounting for approximately 85% of its revenues. The company won ‘Children’s Publisher of the Year’ at the British Book Awards and has sold more than one million books in 2022. Wonderbly was founded on the success of the ‘Lost My Name’ children’s picture book, which has sold over three million copies worldwide and is the best-selling premium personalised children’s book in the world.
Wonderbly has developed proprietary software which allows it to render personalised images and fulfil orders from customers across the world against short delivery times. This is facilitated by a worldwide network of on-demand printers, creating a scalable global model with no inventory. The company is broadening its offer beyond children’s titles with the launch of personalised books targeting adult gifting occasions. In line with this objective, it has acquired two publishers of personalised books for adults, ‘The Book of Everyone’ in 2022 and ‘Historic Newspapers’ in 2023.
Wonderbly operates in a large and fast-growing sector which benefits from the megatrends of personalisation, gifting and ecommerce convenience. The global personalised gifting market is estimated to be worth $27 billion and growing at 9% annually. The market for personalised children’s books is also growing rapidly, with consumers increasingly seeking unique educational gifts for children.