New World Trading Company

NWTC has a flexible offering which appeals to a broad range of consumers, and which is successful in both large cities and smaller regional towns. It currently operates from 28 sites, all bar two of which are under ‘The Botanist’ brand.

15 sites have been opened since Graphite’s investment, most of which have been subsidised by significant landlord contributions, a highly unusual feature within the industry. ‘The Botanist’ is an attractive anchor tenant for landlords given its all-day offer and aspirational customer base.

NWTC has partnered with several best-of-breed technology providers to improve data capture and communicate more effectively with its customers. By introducing a new customer experience management platform, NWTC now captures over 60,000 data points each month, providing feedback on customer experience covering areas such as quality of food, drinks, service, décor, music and value for money. This information is used to continually improve the offer.

NWTC is one of five investments that Graphite has made in the restaurant and bar sector. In these investments Graphite has been highly involved in driving margin improvement, improving technology and operations, hiring senior management, developing KPI monitoring and optimising site selection.