U-POL manufactures and markets refinish products (primarily body fillers, coatings and aerosols) for the global automotive aftermarket. The company has an excellent reputation for product quality and innovation, which is the key to its global success. U-POL is the market leader in the UK and has strong, growing positions in the US, the Far East, the Middle East, Africa and Russia, as well as other international markets. Distribution channels include national and regional distributors, automotive repair outlets, retail stores and online resellers.
Since our investment, we have strengthened U-POL’s board with a number of new appointments, who have brought a broader strategic vision and previous experience of working with larger customers across a variety of distribution channels and geographies.
After a full re-branding in 2016, U-POL has expanded into new sectors and channels. Its multi-purpose protective coating product, in particular, offers significant further growth potential. The product portfolio is increasingly being positioned to deliver solutions to end-users across a variety of distribution channels, including directly to consumers.
The company has significantly improved its financial and management information. It has also recruited overseas sales personnel and made a substantial investment in research and development to facilitate further international expansion with new products. Investment in the manufacturing facility and a new distribution centre have allowed the business to meet continued strong demand.