New World Trading Company

Graphite is rapidly expanding the UK footprint of The New World Trading Company ("NWTC"), an operator of highly distinctive bars

NWTC has a flexible offering which appeals to a broad range of consumers and which is successful in both large cities and smaller regional towns. It currently operates from 26 sites under seven brands. Its flagship ‘Botanist’ concept operates from 18 locations, the ‘Florist’ from three locations, and the ‘Trading House’, ‘Oast House’, ‘Club House’, ‘Smugglers Cove’ and ‘Canal House’ from one each. This multi-branded approach enables NWTC to open more than one site in the same city or large town, whilst maintaining the authenticity and distinctiveness of the concept. 

Thirteen sites have been opened since Graphite’s investment, including two operating under new brands. At Graphite’s instigation, the company has implemented a new KPI reporting suite and created a new site assessment methodology. In 2019, the company was ranked 5th in the Sunday Times top 100 ‘Best Companies to Work for’, its third consecutive year in the top 10, and won the Best Managed Pub Company at the Publican Awards, its 16th award from the Publican in seven years.

NWTC is one of five investments that Graphite has made into the restaurant and bar sector. In these investments Graphite has been highly involved with arranging bank funding, driving margin improvement, hiring senior management, developing KPI monitoring and optimising site selection. Together with the management team, we have mapped a further roll-out plan for all of the NWTC’s brands. The company has been opening up to six sites per annum during Graphite’s ownership.