New World Trading Company
NWTC has a flexible offering which appeals to a broad range of consumers and which is successful in both large cities and smaller regional towns. It currently operates from 22 sites under seven brands. Its flagship ‘Botanist’ concept operates from 15 locations, the ‘Florist’ from two locations, and the ‘Trading House’, ‘Oast House’, ‘Club House’, ‘Smugglers Cove’ and ‘Canal House’ from one each. This multi-branded approach enables NWTC to open more than one site in the same city or large town, whilst maintaining the authenticity and distinctiveness of the concept.
Nine sites have been opened since Graphite’s investment in Sheffield, York, Didsbury, Reading, Birmingham, Manchester, Nottingham, Bristol and Liverpool. At Graphite’s instigation, the company has implemented a new KPI reporting suite and created a new site assessment methodology. In 2017 the company was listed in the top 10 in the Sunday Times top 100 ‘Best Companies to Work for’ and won six Publican awards.
NWTC is one of five investments that Graphite has made into the restaurant and bar sector. In these investments Graphite is very involved with bank funding, margin improvement, senior management hires, KPI monitoring and site selection. Together with the management team, we have mapped a further roll-out plan for all of the company’s brands. The company is expecting to open between six and seven sites per annum during Graphite’s ownership.