
Optimising care

Optimum is a premium provider of high quality homes and care to elderly residents across the UK. The aim is to be the 'home of choice' in a given catchment area. As a result, high occupancy and attractive fee rates are achieved, delivering a strong financial performance.
Since Graphite’s investment, Optimum has opened ten new homes and acquired seven others. Profits are growing rapidly as the new homes are maturing. Underlying demand is strong due to the economic fundamentals of an ageing population and a decline in the supply of high quality care and homes across the UK.