
Care Deluxe!

Avery Healthcare launched in October 2005 and grew rapidly, making seven acquisitions in addition to developing new sites. With Graphite’s support the company was able to raise significant debt to fund its expansion.
Avery's strategy was to own the highest quality care homes which would become the home of choice in their given catchment area. The market was attractive due to increasing demand from an ageing population and a shortage of good quality homes.
In 2007 Avery’s mature homes were sold for £96.5 million to Southern Cross Plc, a listed care homes company, generating an IRR of 92 per cent.